Taking a big step towards updating its privacy protection in the kid’s category in App Store, Apple announced that it would limit data sharing in apps that are marketed to children. Earlier, the guidelines only restricted behavioral advertising tracking, but it now bans advertisements and analytics. Starting Sept. 3, 2019, apps in the children’s section of the App Store will no longer be able to integrate third-party advertising or analytics software. They also will not be allowed to transmit in-app data to third parties. This is to protect kids from being exposed to ads and to comply with laws regarding data collection of children.